“Engaging– and most importantly, practical”

Companies, and the numerous issues that always arise around decision-making, are always much more complex and dynamic than the whittled down portraits typically offered by the media and in business school cases.  Here Bob Frisch does the opposite of that – instead of over-simplifying reality to make solutions more accessible, he provides a more sophisticated and elegant set of frameworks to directly acknowledge the complexity of organizations, and specifically how people act within them.  The result is a book which is engaging – and most importantly, practical.

Eric Korman, SVP Strategy and Business Development
Ralph Lauren Corporation